![]() How to make YouTube ShortsĬreating and posting a YouTube Short is relatively easy, especially if you’re already familiar with other forms of short vertical videos, like TikTok and Instagram Stories and Reels.įrom the homepage, click the plus icon at the bottom of the screen:įrom there, grant YouTube permission to access your camera and microphone (if you haven’t already): But in addition to that, this platform is a great way to reach a new audience – particularly younger demographics.Īccording to AdWeek, 69% of US consumers spend anywhere from 30 minutes to 3 hours watching short-form content every day, with most seeking out light entertainment as a de-stressing activity and form of self-care.Īmong this group, the people most likely to binge-watch short-form content to boost their moods was Gen Z (aged 9-24). Those numbers alone are a great reason for you to start using YouTube Shorts. YouTube Shorts are already extremely popular in over 100 countries, and these videos receive around 6.5 billion daily views. Whether YouTube Shorts are a response to the threat of TikTok or not, they’re certainly a fun and new way to create, share, and engage with videos on YouTube. ![]()
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